All The Feelings
An awareness campaign for
the U.S. Department of State.
PROBLEM
During the 2020 COVID spike, people’s reluctance to travel led to many letting their passports expire.
SOLVE
The campaign had a single purpose: find your passport and check its expiration date. It’s centered around all the amazing feelings you can experience while traveling - but none are possible without a renewed passport.
MY INVOLVEMENT
The Build Out: I produced style frames and static ads for over 100 spots:
— Animated banners on travel websites
— Digital airport spots in Miami, L.A. and JFK and more
— Animated billboards around the country, from Miami to Times Square in NYC.
The Uplift: As we transitioned from digital banner ads to out of home marketing, we needed to refresh our creative to ensure it was ready to POP in public. I was part of the creative process for this and uplifted our creative to feel bolder, brighter and hit harder.
