Rebrand for the
Heart Rhythm Society

February 2024 - May 2024

CLIENT
The Heart Rhythm Society (HRS) is a prominent international nonprofit organization dedicated to cardiac pacing and electrophysiology, uniting professionals worldwide specializing in rhythm disorders.

CHALLENGE
HRS was finding it challenging to craft a brand story that connected to members. They approached Yes& for a refreshed look and feel, including a logo uplift.

MY INVOLVEMENT
The Logo: I designed 2/2 concepts for the logo uplift that were presented to the client.

The Brand: I designed 1/2 stylescape approaches that were presented to the client.